How to Leverage YouTube as an Affiliate Marketer

If you are pursuing affiliate marketing, YouTube is one of the best if not the best way to earn revenue. If you don’t believe us, take a look at a few of these statistics:

  • 1.3 billion people use YouTube (potential audience)-
  • YouTube is the second largest search engine (behind Google; > Bing, Yahoo, etc…
  • A product review channel (Ryan’s Toy Review) generated over $11,000,000 in 2017

All that and YouTube shows no signs of slowing down. YouTube is being consumed by a worldwide audience at an increasing rate. 80% of digital content is expected to be in a video format by 2019.

Simply put, if you consider yourself an affiliate marketer, you must be active on YouTube. In this article, we’ll take a look at some different strategies to get your channel up and running so you too can get a slice of the YouTube money wheel.

Videos

While there are strategies to make money on YouTube that don’t involve creating new video content, videos are the bread and butter of the platform. In this section, we’ll consider some of the most popular video formats for affiliate marketers.

Please Note That the Video Has Since Been Removed from YouTube 

 One of the most popular video formats affiliate marketers use is “product reviews.” This is very similar to the review website or blog model that many affiliates use, except with video content.

Believe it or not, it’s been suggested that 62% of consumers consult YouTube review videos before making a purchase.

If that person purchases through an affiliate link, that’s money in your pocket.

Hemp Bombs discovered the power of YouTube quickly and has worked with influencers such as “DonnySmokes,” who has around 110,000 subscribers at the time of writing.

His “Hemp Bombs Review” has amassed around 67,000 views to this point.

***Insider Insight - While Donny isn’t an affiliate of ours, his affiliate link has converted at least 45 sales and sent over 3500 visits.

 

 

At around $80 for an average order, that’s $720 in affiliate payments we would have made to Donny had he been an affiliate - for one video!

The great thing for affiliates is the videos have tremendous staying power too. You will always rack up views from subscribers, recommended videos, and organic search. You will truly make residual income.

How To Video are another way to get your affiliate links in front of a targeted audience.

Find a topic that raises a lot of interest or where there’s a particular set of knowledge that you can offer to viewers.

For Hemp Bombs, this could be, “How to make a dosing CBD dosing regimen.”

The more useful and the more “in-demand” your topic is, the better for your affiliate efforts.

An example could be, “Hemp Bombs Best 5 E-Liquids.”

The goal in best of videos is to establish credibility with you audience. The greater your credibility, the more likely someone watching your video will make a purchase.

Active Commentary

Thanks to one of our current affiliates, we have discovered the value of being an active member in your own comments section.

As you post videos, viewers will naturally leave comments under them.

Oftentimes, they will have questions about the products in the video or about specific applications of the product.

Being helpful and providing answers to those questions (and affiliate links too) will help you convert affiliate sales.

***Tip: Just like affiliate marketers will leave comments on trending blogs, affiliates can post their affiliate link under viral videos.

***Tip: Just like affiliate marketers will leave comments on trending blogs, affiliates can post their affiliate link under viral videos.

Keep in mind, the more relevant and credible you can be, under your video someone else’s, the more likely you will be to make referrals.

Back in Time

Another thing we have learned through our YouTube affiliate partnerships is the value of going back in time.

That is, going back through all of your old videos (if you have a channel) and placing your affiliate links in the description and comments section of those videos.

Like we referenced earlier, YouTube videos have tremendous staying power and will continue to attract views long after they are published.

Retracing your steps and placing affiliate links in old videos will continue to create revenue without you having to create anything new.

Tap Into YouTube

While referring sales from a YouTube channel probably won’t happen overnight, the power of YouTube is just too great to ignore as an affiliate marketer. Use some of these tips in this article to begin to leverage YouTube for your affiliate marketing efforts today.  

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